Sentaiment

Sentaiment is a specialized AI brand perception and monitoring platform engineered to provide marketing, communications, and PR agencies and teams with critical visibility into how their brands are represented by the world's most influential large language models (LLMs). In the contemporary B2B landscape, where 89% of buyers utilize AI tools like ChatGPT, Claude, and Gemini to research vendors, the narratives generated by these models directly shape market perception and influence purchasing decisions. Sentaiment directly addresses the significant risk of AI misrepresentation, outdated information, or complete invisibility by systematically querying these AI models with over 50 brand-specific scenarios. The platform delivers a clear, actionable audit of a brand's AI presence, transforming a complex and opaque challenge into a manageable, data-driven marketing function. Its core value proposition is the replacement of manual guesswork with automated, standardized analysis, enabling professionals to proactively uncover risks, identify strategic opportunities, and shape AI-driven narratives before inaccuracies solidify. The flagship offering, Sentaiment Echo, provides a unified Echo Score for perception clarity, model-specific Suggested Actions for correction, and comprehensive executive reports, empowering brands to take control of their story in the age of AI.

Echo Score

The Echo Score is a proprietary, quantified metric that distills the complexity of AI brand perception into a single, comprehensible number. This score reflects the overall clarity, accuracy, and consistency with which major LLMs understand and describe your brand. It serves as a primary KPI for marketing teams, allowing them to quickly gauge their AI brand health, set benchmarks, and measure the impact of corrective actions over time, providing a clear north star for AI perception management efforts.

Multi-Model Analysis

Sentaiment conducts rigorous, parallel analysis across all major large language models, including ChatGPT, Claude, Gemini, and others. This feature ensures that brands gain a holistic view of their representation across the entire AI ecosystem, not just a single platform. By comparing outputs from different models, teams can identify inconsistencies, understand which LLMs are portraying their brand most favorably or inaccurately, and tailor their correction strategies accordingly for maximum impact.

Suggested Actions

Moving beyond simple diagnostics, Sentaiment provides model-specific, actionable recommendations ranked by their potential impact. This feature translates raw audit data into a prioritized roadmap for improvement, detailing exactly what content to update, which brand attributes to emphasize, or which sources to target for correction. It empowers teams to know not just what is wrong, but what to fix first and why it matters, turning insight into executable strategy.

Competitive Echo

This analytical feature allows brands to benchmark their AI perception against key competitors. By seeing how rival companies are described by the same AI models, teams can identify relative strengths, weaknesses, and exposure gaps. This competitive intelligence reveals where a brand leads or lags in the AI narrative landscape, enabling strategic positioning and opportunity identification that is informed by the same AI lens through which potential customers are viewing the market.

Proactive Brand Reputation Management

Marketing and PR teams use Sentaiment to conduct regular audits of their brand's AI portrayal, moving from a reactive to a proactive stance. By identifying misrepresentations, outdated financial data, incorrect leadership information, or inaccurate product descriptions before they become solidified in AI knowledge bases, organizations can prevent reputational damage and ensure a consistent, accurate brand story is disseminated by AI assistants used by journalists, analysts, and buyers.

Agency Client Service Enhancement

Marketing and communications agencies leverage Sentaiment as a premium service offering for their clients. It provides a tangible, data-driven report on a critical new channel of brand perception. Agencies can use the platform to audit client brands, develop correction roadmaps, and demonstrate ongoing value by tracking improvements in Echo Scores over time, thereby positioning themselves as forward-thinking partners in the AI era.

Market Intelligence and Competitive Analysis

Strategic planning and competitive intelligence teams utilize Sentaiment's Competitive Echo feature to gain insights into the market landscape as perceived by AI. By analyzing how AI models describe their own brand versus key competitors, companies can uncover gaps in messaging, identify competitors' perceived strengths and weaknesses through an AI lens, and refine their own market positioning and content strategy to gain a narrative advantage.

SEO and Content Strategy Alignment

SEO and content marketing professionals employ Sentaiment to ensure their digital footprint is optimized for AI discovery and comprehension. The platform's insights reveal which brand attributes and content sources AI models are currently using, allowing teams to align their content production, website architecture, and authoritative backlinking strategies to better feed accurate and favorable information into LLM training data and retrieval systems.

What is an Echo Score?

The Echo Score is Sentaiment's proprietary, composite metric that quantifies how clearly and accurately large language models (LLMs) understand and represent your brand. It is calculated based on the analysis of over 50 brand-specific queries across multiple AI models, evaluating factors such as consistency, sentiment, factual accuracy, and attribute recognition. A higher Echo Score indicates stronger, more favorable, and more coherent AI brand perception.

Which AI models does Sentaiment monitor?

Sentaiment is designed to monitor all major large language models that are commonly used for business research and information gathering. This explicitly includes OpenAI's ChatGPT, Anthropic's Claude, and Google's Gemini. The platform's architecture allows it to integrate with and analyze outputs from a broad and growing list of LLMs, ensuring comprehensive coverage of the AI landscape where brand perceptions are formed.

How does Sentaiment help correct AI misrepresentation?

Sentaiment provides a two-fold correction system. First, it delivers specific "Suggested Actions" that are tailored to each AI model's inaccuracies, guiding you on what content to update or sources to influence. Second, by improving the clarity, accuracy, and volume of your brand's official digital footprint (website, press releases, authoritative profiles), you positively influence the data these models learn from, leading to gradual but measurable improvements in their outputs about your brand.

Is there a free trial available?

Yes, Sentaiment offers a full-featured 14-day free trial that provides complete access to the platform's core capabilities. This allows potential users to onboard their brand, receive their initial Echo Score and analysis, explore Suggested Actions, and evaluate the platform's insights without any financial commitment. No credit card is required to start the trial, enabling risk-free exploration of the service.

Sentaiment offers four primary pricing tiers designed to scale with the needs of different organizations, from individual professionals to large enterprises. All plans include a 14-day free trial and do not have per-seat fees or usage limits.

The Monitor plan is priced at $10 per month and is designed for basic tracking, offering analysis for 1 entity (brand) on ChatGPT only with weekly analysis frequency and 1 Suggested Action.

The Starter plan, at $49 per month, caters to growing brands, supporting 3 entities, analysis across any 3 LLMs of your choice, daily analysis, and up to 10 Suggested Actions.

The Professional plan, priced at $149 per month and noted as the most popular, is built for scaling teams. It includes monitoring for 10 entities, analysis across any 5 LLMs, hourly analysis frequency, and access to all Suggested Actions.

For large organizations with custom needs, the Enterprise plan offers custom pricing and includes unlimited entities, integration with custom LLM APIs, unlimited analysis frequency, and full access to all platform features, supported by a dedicated account and custom solutions.