Sentaiment

About Sentaiment

Sentaiment is a specialized AI brand perception platform designed to give marketing, communications, and PR agencies and teams unprecedented visibility into how their brands are represented by the world's most influential large language models (LLMs). In an era where 89% of B2B buyers use AI to research vendors, the narratives generated by models like ChatGPT, Claude, and Gemini directly shape market perception. Sentaiment addresses the critical risk of AI misrepresentation by querying these models directly with over 50 brand-specific scenarios, providing a clear, actionable audit of a brand's AI presence. Its core value proposition is replacing guesswork and manual effort with automated, standardized analysis, enabling professionals to uncover risks, identify strategic opportunities, and proactively shape AI-driven narratives before inaccuracies or outdated information solidify in the market. The platform's flagship product, Sentaiment Echo, delivers a unified Echo Score for perception clarity, model-specific Suggested Actions for correction, and executive reports, transforming a complex challenge into a manageable, data-driven marketing function.

Features of Sentaiment

Perception Audit & Echo Score

The platform's foundation is its automated Perception Audit, which simultaneously queries major AI models including ChatGPT, Claude, Gemini, Perplexity, Grok, and Llama with a comprehensive set of brand scenarios. From this data, Sentaiment generates the proprietary Echo Score, a single, quantifiable metric that measures how clearly and consistently a brand is described across the AI landscape. This feature eliminates manual, weeks-long research processes, delivering standardized analysis and a baseline score in approximately five minutes, allowing teams to instantly understand their AI narrative health and track changes over time.

Model-Specific Suggested Actions

Moving beyond mere diagnostics, Sentaiment provides targeted, actionable guidance through its Suggested Actions. These are not generic SEO tips but are specifically tailored to correct inaccuracies found in each individual LLM's responses. The recommendations are prioritized by impact and effort, offering clear copy, schema markup, and content adjustments aligned with how each model interprets information. This feature empowers marketers to execute precise fixes, reinforce brand strengths, and systematically align AI perception with their intended messaging strategy.

Multi-Model Monitoring Dashboard

Sentaiment offers centralized, real-time monitoring across more than ten leading AI models within a single dashboard. This feature provides continuous visibility into how a brand's narrative evolves across different platforms, spotting gaps, inconsistencies, or narrative drift as it happens. By aggregating data from ChatGPT, Claude, Gemini, and others, it gives teams a holistic view of their AI brand presence, enabling proactive management rather than reactive firefighting in a fragmented AI ecosystem.

Executive Reporting & Trend Analysis

To facilitate stakeholder communication and strategic planning, Sentaiment includes robust reporting tools. Users can generate simple, shareable summaries and export detailed PDF reports featuring Echo Score trends, key perception drivers, top identified issues, and planned corrective actions. This feature translates complex AI data into accessible business intelligence, suitable for presentations to team members, leadership, or board members, thereby securing buy-in for ongoing AI brand management initiatives.

Use Cases of Sentaiment

Proactive Brand Risk Mitigation for PR Teams

Public relations and communications teams use Sentaiment to conduct regular AI perception audits, identifying potential reputational risks before they escalate. By discovering outdated information, incorrect claims, or negative narratives being propagated by LLMs, teams can implement the platform's Suggested Actions to correct these errors at the source, preventing brand damage and maintaining narrative control in AI-powered research channels frequented by journalists and stakeholders.

Strategic Messaging Alignment for Marketing Agencies

Marketing agencies leverage Sentaiment to ensure their clients' core messaging and value propositions are accurately reflected across all major AI models. The platform helps identify where key messages are being diluted or misrepresented, allowing agencies to strategically optimize website headers, schema markup, and core content to align with how LLMs consume and reproduce information, thereby strengthening brand positioning in AI-driven discovery.

Competitive Intelligence and Market Analysis

Businesses employ Sentaiment to audit not only their own brand but also those of key competitors. By comparing Echo Scores and narrative themes, companies can identify competitive weaknesses to exploit or strengths to emulate within AI contexts. This use case provides a unique lens on market perception, revealing exposure gaps and opportunities to differentiate a brand's story in the AI landscape where 26% of brands have zero presence.

SEO and Content Strategy Validation

SEO and content teams utilize the platform to validate and guide their technical and content efforts. Since LLMs train on similar web corpora as search engines, Sentaiment's insights reveal how well a brand's digital footprint is being interpreted. Teams can use the findings to prioritize content updates, technical SEO fixes, and schema enhancements that improve both AI understanding and, by extension, traditional search visibility and clarity.

Frequently Asked Questions

How does Sentaiment differ from traditional brand monitoring or social listening tools?

Traditional tools monitor human-generated content on social media, news, and review sites. Sentaiment is specifically engineered for the AI era, monitoring how AI models themselves perceive and describe your brand based on their training data and live queries. It reads the models directly, not synthetic tests, providing a unique view into the narratives that shape automated research and discovery, which is fundamentally different from tracking human sentiment or media mentions.

What AI models does Sentaiment currently track?

Sentaiment's platform queries and provides analysis from the world's most influential and widely-used large language models and AI assistants. This includes OpenAI's ChatGPT, Anthropic's Claude, Google's Gemini, Perplexity AI, xAI's Grok, and Meta's Llama, among others. The platform continuously updates its coverage to include new major models as they gain significant user adoption and influence.

How long does it take to see results after implementing the Suggested Actions?

The time for AI models to reflect changes can vary based on the model's update cycle and the nature of the fix. However, Sentaiment's Suggested Actions are designed based on an understanding of how LLMs ingest information. The platform includes checks to confirm when changes have been recognized. Many clients see measurable improvements in their Echo Score and narrative alignment within the first 30 days of consistent implementation, with 89% of brand leaders reporting improved AI visibility in that timeframe.

Is technical expertise required to use Sentaiment?

No, Sentaiment is built specifically for marketers, communicators, and PR professionals, not data scientists. The interface is designed for clarity, and the Suggested Actions provide straightforward, actionable steps—such as updating website copy, headers, or schema markup—that can be implemented by marketing teams or passed to web developers. The platform translates complex AI data into a manageable, non-technical workflow.