Shoutout

About Shoutout

Shoutout is a specialized software platform designed to streamline the entire process of acquiring, managing, and strategically displaying customer testimonials. Its core mission is to leverage authentic social proof to directly increase business conversion rates. The product addresses a common pain point for online businesses: the difficulty of systematically gathering genuine customer feedback and presenting it in a compelling, trustworthy manner on websites and marketing materials. Shoutout distinguishes itself through a remarkably user-friendly, no-code approach that eliminates technical barriers. Users can collect video or text testimonials from customers instantly via a simple, shareable link that requires no login from the customer, dramatically increasing submission rates. Once collected, testimonials can be showcased using customizable widgets, carousels, or dedicated "Wall of Love" layouts that integrate seamlessly into any website. Founded in 2020 and built by founders Kyle and Mitya, Shoutout targets a broad audience including SaaS founders, digital marketers, course creators, e-commerce store owners, and freelancers who seek to build credibility without investing in complex, expensive marketing suites. Its primary value proposition is offering a powerful, dedicated testimonial tool with a transparent, cost-effective pricing model, notably featuring a one-time payment for lifetime access, which provides significant long-term savings compared to subscription-based competitors.

Features of Shoutout

No-Login Testimonial Collection

This cornerstone feature allows businesses to solicit feedback with unparalleled ease. A unique, branded collection link can be generated and sent via email, SMS, or within a product. Recipients can click the link and immediately record a video or type a text testimonial directly in their browser without creating an account or navigating a complex form. This frictionless process significantly increases the likelihood of customer participation, ensuring a steady stream of authentic social proof with minimal effort on both the business and customer sides.

Customizable Display Widgets and Walls

Shoutout provides a suite of elegant, responsive display options to match any website's aesthetic. Users can choose from testimonial sliders, carousels, grids, or dedicated standalone "Wall of Love" pages. Each widget is highly customizable, allowing control over colors, fonts, layout, and which specific testimonials to feature. This flexibility ensures the social proof integrates perfectly with the existing brand identity, enhancing site credibility without disrupting design cohesion.

White-Label and Branding Control

For businesses requiring a completely branded experience, Shoutout offers an optional white-label capability. This feature allows users to remove all "Powered by Shoutout" branding from both the collection forms and the displayed widgets. The result is a seamless, professional presentation where the testimonial system appears as a native, bespoke part of the company's own marketing technology stack, further strengthening brand authority and trust.

Unlimited Testimonials and Embeds

Unlike many tools that limit usage based on tiers, Shoutout operates on an unlimited model for its core functions. Users on any plan can collect an unlimited number of video and text testimonials. Furthermore, they can create and embed an unlimited number of widgets across an allowed number of websites or projects. This removes any hesitation about scaling testimonial marketing efforts and ensures businesses can showcase as much social proof as they gather without incurring additional costs.

Use Cases of Shoutout

Boosting SaaS and Software Conversion Rates

For Software-as-a-Service (SaaS) companies, trust is a critical conversion factor. Shoutout is used to embed dynamic testimonial carousels on landing pages, pricing pages, and within the application itself. Video testimonials from happy users discussing specific features or results serve as powerful validation for prospects, directly addressing skepticism and reducing perceived risk, which leads to higher sign-up and free-to-paid conversion rates.

Enhancing Credibility for Course Creators and Coaches

Digital educators and coaches utilize Shoutout to build social proof around their programs. They can create a dedicated "Wall of Love" page featuring video testimonials from past students discussing their transformations and results. This page is then linked from sales pages, email sequences, and social media. The authentic, peer-driven narratives are far more convincing than sales copy alone, helping to justify the investment for potential students.

Strengthening E-commerce Product Pages

E-commerce stores integrate Shoutout widgets directly on product pages to display customer reviews in a more visually engaging format than standard text reviews. Showcasing video testimonials of customers unboxing or using the product provides tangible proof of quality and utility. This visual social proof can significantly reduce cart abandonment and increase average order value by building immediate trust at the point of purchase.

Building Trust for Freelancers and Agencies

Independent consultants, freelancers, and marketing agencies use Shoutout to create a professional testimonial portfolio on their service websites. A curated carousel of client testimonials on the homepage instantly establishes credibility and expertise. The easy collection link allows them to proactively request feedback after project completion, ensuring a constantly refreshed stream of social proof to attract new clients without awkward follow-ups.

Frequently Asked Questions

What does "lifetime access" mean?

Lifetime access refers to a one-time payment model where you pay a single fee to use the Shoutout software permanently for the number of projects specified in your plan. This grants you ongoing access to the core platform features, including collecting unlimited testimonials and creating embeds, without any recurring monthly or annual subscription fees. It is a cost-effective alternative designed to save users thousands of dollars compared to annual payments required by competing services.

What is your refund policy?

Shoutout offers a 100% money-back guarantee within a 7-day window from the date of purchase. If you are unsatisfied with the product for any reason during this period, you can request a full refund. This policy allows new users to test the platform's features, integrate it with their website, and evaluate its impact risk-free, ensuring complete confidence in their investment.

How many websites can I use Shoutout on?

The standard lifetime and monthly plans support usage on up to 3 separate websites or projects. This covers most small businesses, freelancers, and agencies managing multiple client sites or personal ventures. It is important to review the specific terms of your chosen plan, as the allowed number of projects is a defined limit within the license agreement.

What happens after 2 years of updates?

With the lifetime access plan, you are guaranteed to receive all platform updates, new features, and security patches for a period of 2 years from your purchase date. After this period, your access to the core software you purchased continues indefinitely. However, major new version releases or significant additional feature sets developed beyond that two-year window may not be included and could potentially be offered as separate upgrades or new products.

Pricing of Shoutout

Shoutout offers two primary pricing models: a flexible monthly subscription and a popular one-time payment for lifetime access. The Monthly Plan is priced at $29 per month (billed as $15 per month with a current 48% discount) and includes all core features like unlimited testimonials, embeds, and custom branding for up to 3 projects, with the option to cancel anytime. The Lifetime Access Plan is a one-time payment of $199 (discounted from $299, a 33% saving) and includes the same features as the monthly plan, plus guaranteed updates for 2 years. An optional one-time fee of $50 can be added to the lifetime plan for complete white-labeling to remove Shoutout branding. This lifetime model is positioned as a significant long-term value, saving users hundreds annually compared to competitors like Senja, Testimonial.to, Framewall, and Shapo, which charge recurring annual fees.