Texto

Texto is a dedicated SMS messaging platform engineered specifically for the Australian business market. It provides a streamlined, cost-effective solution for organizations of all sizes to communicate with their customers via text message. The core value proposition of Texto lies in its combination of extreme affordability, operational simplicity, and a feature set tailored for modern business needs. At a flat rate of just 3 cents per SMS with no contracts, monthly minimums, or hidden fees, it directly addresses the pain points of high costs and complex commitments often associated with traditional SMS gateways. The platform serves a wide range of industries including healthcare, retail, professional services, and logistics, facilitating communication for appointment reminders, marketing campaigns, delivery notifications, and operational alerts. Beyond its user-friendly web interface, Texto is built for integration, offering a robust API and cutting-edge MCP (Model Context Protocol) server support, enabling seamless connectivity with existing software stacks and AI agents. With a foundational commitment to data privacy—featuring ephemeral data storage and automatic message deletion—and full compliance with Australian spam laws, Texto positions itself as a reliable, transparent, and uniquely Australian-owned messaging partner for businesses seeking to leverage the high open rates of SMS without the typical complexity and expense.

Transparent Pay-As-You-Go Pricing

Texto operates on a straightforward, prepaid credit system where each SMS costs a flat 3 cents. There are no monthly subscription fees, no minimum spending requirements, and no long-term contracts. Credits are purchased as needed and expire after 12 months of inactivity. This model provides complete cost predictability and control, allowing businesses to scale their SMS usage up or down without financial penalty or renegotiation, a significant departure from the tiered pricing and mandatory monthly fees common among competitors.

Dedicated Australian Sending Number

For a monthly fee of $15, users can obtain their own dedicated Australian mobile number for sending and receiving messages. This feature builds brand recognition and trust, as messages appear from a consistent, professional number rather than a generic shortcode or shared sender ID. The dedicated number includes a full inbox for managing two-way conversations, enabling real-time customer engagement and support directly via SMS, which is critical for confirmations, queries, and follow-ups.

Developer-Friendly API & MCP Integration

Texto provides comprehensive technical integration options. Its well-documented REST API allows developers to programmatically send SMS, manage contacts, and check delivery status from within custom applications or workflows. Uniquely, Texto also offers an MCP (Model Context Protocol) server, allowing AI agents and assistants (like those built with OpenAI's GPTs or other AI frameworks) to directly send SMS messages, bridging the gap between automated AI workflows and real-world customer communication.

Ephemeral Data & Privacy by Design

Prioritizing data security and privacy, Texto is architected with ephemeral data principles. All message content and recipient data are automatically and permanently deleted from Texto's systems 90 days after sending. Uploaded contact lists (e.g., CSV files) are deleted immediately after the messages are dispatched. This approach minimizes data liability, ensures compliance with privacy best practices, and guarantees that customer information is not retained indefinitely on the platform's servers.

Appointment Reminders and Confirmations

Businesses such as medical clinics, salons, mechanics, and consultants use Texto to automate appointment reminders. Messages can be personalized with customer names and appointment details, significantly reducing no-show rates. The two-way SMS functionality allows clients to confirm, reschedule, or cancel appointments by simply replying to the message, streamlining the entire scheduling process and improving operational efficiency without manual phone calls.

Marketing and Promotional Campaigns

Retail stores, restaurants, and service providers leverage Texto for direct marketing campaigns. With its bulk sending capabilities and affordable cost-per-message, businesses can broadcast time-sensitive offers, new product announcements, or event invitations directly to a opted-in customer list. The high open rate of SMS ensures promotional content is seen promptly, driving immediate foot traffic and sales conversions more effectively than email.

Operational Notifications and Alerts

Logistics companies, IT departments, and utility services utilize Texto for critical operational notifications. This includes delivery status updates, service outage alerts, security verification codes (like 2FA), and system monitoring alerts. The reliability and speed of SMS ensure that time-critical information reaches recipients instantly on their mobile devices, which is essential for maintaining service integrity and customer trust during important events.

Customer Service and Engagement

The dedicated number feature transforms SMS into a direct customer service channel. Customers can initiate conversations by texting a business's dedicated Texto number for support inquiries, order questions, or feedback. Businesses can manage these conversations through the Texto inbox, enabling personal, real-time support that customers increasingly prefer over phone calls or email, thereby enhancing overall customer satisfaction and loyalty.

Is Texto compliant with Australian spam laws?

Yes, Texto is designed to help businesses comply with the Australian Spam Act 2003. The platform includes built-in tools like mandatory opt-out instructions (e.g., "Reply STOP to unsubscribe") in messages. Furthermore, Texto's OpenClaw skill for AI agents helps craft compliant message content. It is the sender's responsibility to ensure they have consent to message recipients, but Texto provides the necessary framework and features to facilitate lawful communication.

Do I need a dedicated number to use Texto?

No, a dedicated number is an optional feature. You can begin sending SMS immediately after sign-up using your own verified mobile number as the sender ID. This is ideal for testing and low-volume sending. The dedicated Australian number (for $15/month) is recommended for businesses sending at scale or those wanting to receive replies, build a recognizable sender identity, and manage two-way conversations professionally.

How does billing and credit work?

Texto uses a prepaid credit system. You purchase SMS credits, with each credit worth one SMS (at 3 cents per credit). Your account starts with 5 free credits. You only pay for messages you actually send. There are no monthly fees on the pay-as-you-go plan. Purchased credits are stored in your account and expire if unused for 12 months. You can top up your credits at any time via the web interface with no automatic recurring charges.

Can I import contacts from a CSV file?

Yes, Texto supports bulk contact import via CSV file upload. This allows you to easily send messages to large lists of recipients. The platform also supports personalization using merge fields (like {{FirstName}}) within your message template, so each recipient receives a tailored text. For privacy, uploaded CSV files are automatically and permanently deleted from Texto's servers as soon as the SMS campaign has been processed and sent.