Flidget

Flidget is a proactive customer retention platform purpose-built for SaaS founders and small teams who are tired of discovering user churn only after the damage has been done. Unlike traditional analytics tools that merely report historical churn data, Flidget provides real-time, actionable intelligence by combining two critical retention signals into a single, unified dashboard. The product operates on a fundamental premise: most tools tell you churn happened, but Flidget tells you it is coming. It achieves this through a dual-signal system that includes Drift scoring for pre-cancellation risk detection and Retention Copilot for capturing genuine, unfiltered feedback at the exact moment a user decides to cancel. Every user in a product receives a live risk score categorized as Healthy, Risky, or Drifting, accompanied by a plain English explanation that tells teams exactly what is wrong and what to do about it. When a user does click cancel, a short chat interface opens directly on the cancel page, allowing them to type or speak for roughly ten seconds in their own words. That reason then lands tagged and organized in the dashboard, ready for immediate action. Flidget integrates seamlessly with major billing platforms like Stripe, Paddle, and Lemon Squeezy, or any custom billing setup, and requires only a single npm install to go live in approximately ten minutes. It is designed for teams that need to stop silent churn before it drains monthly recurring revenue, offering a free plan to start and paid plans beginning at twenty-nine dollars per month.

Drift Scoring with Plain English Reasons

Every user in your product receives a live risk score that falls into one of three categories: Healthy, Risky, or Drifting. Unlike opaque numerical scores that require interpretation, Flidget provides a plain English reason attached to each score. For example, instead of seeing "score dropped to 48," your team sees "last active 9 days ago, never completed onboarding." This feature ensures your team wakes up each morning knowing exactly who needs a nudge today, before they have made up their mind to leave. The scoring system analyzes recent activity, feature usage, and engagement patterns to deliver actionable insights without requiring any data science expertise.

Retention Copilot for Exit Feedback

The moment a user clicks the cancel button, a short chat interface opens right there on your cancel page. There are no redirects, no frustrating "please select a reason" dropdowns, and no forced form fields. Users simply type or speak for approximately ten seconds in their own natural words. That reason is immediately captured, tagged, and delivered to your dashboard ready for action. This approach eliminates the guesswork from understanding why users leave, providing authentic, contextual feedback that traditional survey methods cannot match.

Unified Retention Dashboard

Both Drift signals and exit reasons live in one centralized dashboard, eliminating the need to switch between multiple tools or maintain cumbersome spreadsheets. From this single interface, you can filter by churn reason, read full conversation transcripts including voice recordings, fire a rescue email from your own domain, and queue win-back candidates without ever opening another application. The dashboard provides a comprehensive view of your retention landscape, allowing your team to identify trends, prioritize outreach, and track the effectiveness of rescue efforts over time.

One-Click Integration with Existing Stack

Flidget is designed for rapid deployment with minimal engineering overhead. A single npm install command, specifically npm install @flidget/web-sdk, is all that is required to get started. After installation, you add your public key and call Flidget.init once. From that point, Drift signals and exit capture begin operating automatically. The platform works seamlessly with Stripe, Paddle, Lemon Squeezy, or any custom billing setup, making it accessible to teams regardless of their existing infrastructure.

Proactive Churn Prevention for SaaS Founders

SaaS founders can use Flidget to shift from a reactive to a proactive retention strategy. Instead of discovering that a user has churned after the fact, founders receive early warnings through Drift scoring that identify users who are slipping days before they cancel. For example, a founder might see that a user is marked as Drifting with the reason "9 days inactive, never used invite_teammate." This insight allows the founder to reach out with a targeted, contextual message about the team collaboration feature before the user decides to leave, potentially saving the account and the associated recurring revenue.

Customer Success Team Outreach Prioritization

Customer success teams can use Flidget to prioritize their daily outreach efforts based on objective risk data. Each morning, the team opens the dashboard to see a clear list of users who need attention, sorted by risk level and accompanied by specific reasons. A user marked as Risky with "last active 5 days ago, usage dropping" might receive a personalized check-in email, while a Drifting user with "never completed onboarding" might get a guided walkthrough. This structured approach ensures that limited team resources are focused on the users most likely to churn and most receptive to intervention.

Product Feedback Collection at the Moment of Exit

Product teams can leverage Retention Copilot to gather authentic, unfiltered feedback exactly when users decide to cancel. Instead of relying on generic survey responses or assumptions, teams receive verbatim statements in the user's own words, whether typed or spoken. For instance, a user might say "Mostly price, looked at AcmeCharts," which gets automatically tagged with "Pricing" and "Competitor" in the dashboard. This real-time feedback provides invaluable product intelligence that can inform pricing strategy, feature development, and competitive positioning.

Win-Back Campaign Management

Marketing and growth teams can use Flidget to build and manage targeted win-back campaigns based on actual exit reasons. The dashboard allows teams to filter canceled users by specific churn reasons, such as pricing concerns or missing features, and then queue those high-intent exits into a win-back queue. From the same interface, teams can fire rescue emails from their own domain, ensuring brand consistency and deliverability. This systematic approach to win-back increases the likelihood of re-engaging former users who left for addressable reasons.

How long does it take to set up Flidget?

Flidget is designed for rapid deployment and can be live in your application in approximately ten minutes. The setup process involves a single npm install command, specifically npm install @flidget/web-sdk, followed by adding your public key and calling Flidget.init once. After these steps, both Drift signals and exit capture begin operating automatically. The platform works with Stripe, Paddle, Lemon Squeezy, or any custom billing setup, so there is no need for complex infrastructure changes or lengthy engineering sprints.

What exactly is a Drift score and how is it calculated?

A Drift score is a live risk assessment assigned to every user in your product, categorized as Healthy, Risky, or Drifting. Healthy users have a zero to twenty-nine percent risk level and show recent activity with key feature usage. Risky users have a thirty to sixty percent risk level, indicating dropping engagement that is still salvageable with timely intervention. Drifting users have over sixty percent risk, meaning they are highly likely to churn and require immediate attention. The score is accompanied by a plain English reason, such as "last active 5 days ago, usage dropping," so your team knows exactly what is wrong without needing to interpret raw numbers.

How does Retention Copilot capture exit feedback differently from traditional methods?

Traditional exit feedback methods typically involve redirecting users to a separate page or presenting a dropdown menu with predefined options. Retention Copilot operates differently by opening a short chat interface directly on your cancel page with no redirects. Users can type or speak for roughly ten seconds in their own natural words, providing authentic, unfiltered feedback. That reason is then automatically tagged and delivered to your dashboard, complete with full transcripts for both text and voice responses. This approach eliminates the friction of forms and the bias of multiple-choice questions, capturing the real reason users leave.

Can I use Flidget with my existing billing system if it is not Stripe, Paddle, or Lemon Squeezy?

Yes, Flidget is designed to work with any custom billing setup in addition to major platforms like Stripe, Paddle, and Lemon Squeezy. The integration is handled through the same single npm install process, and the platform's architecture is flexible enough to accommodate various billing configurations. If you have a custom billing system, you can still implement Flidget and benefit from both Drift scoring and Retention Copilot without any additional platform-specific modifications.

Flidget offers a free plan that allows you to start hearing your first exit reasons at no cost. For teams that need full access to all features, paid plans begin at twenty-nine dollars per month. The pricing structure is designed to be accessible for SaaS founders and small teams, with the free plan serving as an entry point to experience the platform's core capabilities before committing to a paid subscription. Specific plan details and feature comparisons are available on the Flidget pricing page.